Sales Training

Here a question that a lot of managers face as have you considered sending some of your team members to sales training courses?

I think the answer is… If you are involved in sales in any way, you do need effective training for your staff. Like most forms of communication, the sales process is unique and therefore has different rules from some other forms of communication. We often see that an affable and friendly person may not actually be an effective salesperson especially if the person is consistently unable to close the deal.


Below are a few reasons why you should consider sending yourteam to sales training courses:

Increased Sales

An obvious one but the first reason your business will benefit from implementing ongoing sales training courses for your sales team is that sales will naturally increase, leading to greater profits. The more understanding your staff members have of the sales process, the easier it is to convert customer enquiries into sales.

Improved Customer Service

Increased customer service can be a surprising by-product of teaching your staff better sales skills. Many managers are surprised at the way customers respond to the increased interpersonal communication skills staff have when they learn better sales skills. When staff learn to pay more attention to the signals the customers send out, the customers receive better customer service and are happier. Happy customers are the best marketers for the business.

Better Understanding of the Links between Customer Service and Sales

Many business leaders think that customer service and sales are actually different departments and have no relationship – in reality the sales and service should never be seen as separate issues – customer service is about understanding the customer’s needs, and sales is about selling products that meet those needs. When you link the two processes in a closer way, you will find the business benefits from happier customers and increased sales as the sales team can be selling products to suit the customers.

Greater Understanding of What Makes a Customer Buy

Without understanding why people buy the product, it is almost impossible for the salesperson to close the deal. A good sales training course which is clearly linked to customer service will encourage your staff to consider the underlying and psychological reasons people will make a purchase. This increased understanding of customer behaviour can help create an environment where your customers feel comfortable and confident buying from you.

Feel like the wait is over ?

Start sending your sales team to training courses to reap the benefits for the business and it can be part funded f you are a local Yorkshire based business and undertake it before June 2016


2 thoughts on “The real benefits of Sales Training

  1. I am glad you enjoyed the article and it is nice that like many customers you recognise the need and importance of sales training and I would be delighted to have a chat with you to see if I can assist your team with their requirements.

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