A picture paints a thousand words.
Even Napoleon Bonaparte got in on the act who said in his native tongue “Un bon croquis vaut mieux qu’un long discours” which translates as “a good sketch is better than a long speech”
In today’s digital world…Video far exceeds that.
A recent study proclaims that one minute of online video can have the impact of 1.8 million words of text and such conclusions indicate that video can be a powerful weapon in your marketing arsenal.
One particularly effective way to maximize the brand-building, personality led, customer-engaging impact of video is to start a video series and I have recently undertaken a video series of marketing tips for this very purpose.
Here are a few tips to help you if you are considering a video series.
Why not give the series a memorable title?
Ensure you have a logo for the series that appears at the beginning of the video and a brief introduction that starts each video and importantly ensure that the title, logo, and introductory imagery or music or graphics are consistent with your brand.
The series should present content that informs, entertains and educates clients and prospects and so you should consider focusing on your areas of expertise and so an approach can include everything from demonstrating exciting new products and showing unique ideas for how to use them to interviewing existing customers about trends or the products or service you are marketing.
Less is more!
Shorter videos tend to get more engagement with more people clicking on them and watching them through to the end and so aim to pass the less than 2 minute test!
Don’t fake it!
People will see instantly a fake and please don’t put up a bogus front but instead consider the personal attributes that you and only you possess that helps you appeal to customers and then work tirelessly and faithfully translating that persona on to the screen. Authenticity equals trustworthiness.
Remember Coronation Street is Wednesday night at 7.30 pm and we do like a TV routine and so having a regular schedule for releasing videos will help remind audiences to search for it and therefore you can generate more engagement.
A call to Action is a must!
At the end of the videos, feature a call-to-action. This can include showcasing contact information and inviting people to contact you and/or visit your website. It also can include asking people to sign up to have your video updates emailed to them.
You are not Steven Spielberg or George Lucas!
While you don’t want the videos to look amateurish they also don’t have to be Hollywood blockbusters as there is affordable recording equipment out there and some excellent affordable local video producers and also remember, some successful video series are simply shot with smartphones.
Don’t forget to promote your video series by using social media sites, posting the videos on your website, establishing a YouTube channel (using include keywords in the title and video description) and other video-sharing platforms such as Vimeo and Dailymotion and also feature the videos in your email marketing or links to them from your emails.
Hopefully this will help you with your marketing as it has helped mine and if you can bear to watch this video from the comfort of your sofa then you might please the presenter!