5 Sales Tips to help your business!

Here are a few thoughts that any business can adopt as very simple and yet effective sales tips

Sales Tip 1. Continuous Prospecting

If you were taught nothing else, it’s that you that you can’t always rely on your existing customers to hit your sales targets. Existing customers are always looking for ways to reduce costs in their businesses and maybe you and your product or service were one of those costs?

Prospecting should be done on a continuous basis….

Sales Tip 2. Educate yourself on the competition

If you truly want to be able to sell against your competition, you’d better know them… inside and out.

You need to know about their marketing and promotion, their sales campaigns, their products and services, their strengths and weaknesses and much of this in the public domain. Use google alerts or mention or other social intelligence to find out what is happening!

5 Tips

Sales Tip 3. Write a Sales Plan

Do you have a sales plan in place?

Not War & Peace but a specific document, written down, with a focused plan of how the team or business is going to secure business for 2016 and beyond.

It does not need to be any more than a page of A 4 but without a proper sales plan in place, most people will miss opportunities that they could have converted and miss other opportunities they weren’t even aware of.

Sales Tip 4. Focus On Your Pipeline

I have spoken to many managers throughout 2016 that had stopped doing sales meetings, stopped doing joint field visits with their team and stopped checking their sales pipelines.  Surprised?

When I’d ask them when the last sales meeting they conducted with their entire team was, they’d say things like… “It costs a lot to get everyone together for a whole day” or “I don’t know what we’d do for an entire day”.

I am afraid that it doesn’t give you a lot of faith, does it?

Sales Tip 5. Sharpen up your sales skills

Does this sound familiar ……

  • Prospects were taking longer to make decisions
  • Higher level decision makers were getting involved,
  • Return on investment needed to be proven at every stage
  • More competitors were involved in every sale
  • Prospects were looking to negotiate all your profit out of every deal.

Many of the basic sales skills that are needed for success had been taken for granted as invariably training is the first item to be axed from the company budget.

A few further questions to ponder…

  • How did you and you team’s sales skills measure up?
  • What are you going to do to improve that this year?
  • Can old dogs be taught new tricks?

Is 2016 the year for considering training as an investment and not a cost!

By focusing on 5 key tips they may well help you convert some more prospects to clients.

Good luck and let me know how you get on…@clientmarketyks

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