Do you want more visitors to your website?
I think that is a rhetorical question for many small business owners but here is a mini guide to help you reach that aim.
Google is king and if you didn’t know already that the two pillars upon which you should build a strategy to play the google game and meet googles algorithm when calculating a website’s position during search engine results (SERP) are website content and backlinks!
This means that getting high quality backlinks remains one of the top ways to move your site to the top of Google’s results.
By the way, just in case you didn’t know….backlinks are simply the incoming links from any other website or blog and so if your site has a good number of high quality inbound links from well-respected websites this will naturally increase your site’s chances of performing well.
It’s getting more and more challenging for a small business to compete for search engine visibility with big brands with huge budget but don’t worry help is on hand and we will walk you through a variety of current ways to grow your backlink portfolio and move your site’s position higher in the search results.
Dofollow and Nofollow links come in handy if you have links pointing to your site that are coming from spammy, low-quality sites. Dofollow links pass link juice and boost the page rank of the linked-to sites, which can help them to appear higher in the SERPs and NoFollow links do no pass any link juice or boost rankings.
So how can we be proactive in getting links?
By creating a blog this is one of the most effective ways to get backlinks to your small business website. One of the best and most effective ways to get backlinks involves establishing yourself as an authority or leader in your industry and so by creating a blog for your business, if you haven’t already, and share your best tips and advice with your audience. If your blog content is useful and interesting, other sites will link to you when sharing your content with their visitors.
By using Anchor text which is the clickable text which sends the visitor to your blog post or web page and please ensure that the pointing to your page or blog post don’t have the exact same anchor text – like “click here”, “read more” as this will send spammy link signals to search engines like Google, which can get you penalised.
Link building will only work and get results if the content on the linking domain and page are relevant to yours. So, for example, if you own a beauty salon and you’ve published a video tutorial on how to do nail art designs at home and a makeup artist links to your video…bingo!
You should also check all links pointing to your site on a regular basis to ensure they’re not broken. This means that when visitors click on that link they’ll end up on a 404 not found page on your site. So use Google Search Console account to find 404 URLs and which sites they’re linked from.
Business listings are ideal for backlinks and there are many directories where you can create free business listings such as Google My Business, Yelp, Bing Places, Yahoo! Local and Angie’s List. The purpose of creating these listings is to increase your business’ visibility and with each business listing you create, the higher the chances of being found online by potential customers and many of these listings give you a DoFollow link!
A great way to get authority backlinks is by building relationships with the influencers in your niche. If you manage to get on their radar, then the chances are they might also notice the content that you write and share. The first thing you need to do is to find these influencers and using Followerwonk and Buzzsumo are ideal and run a search in your topic area and the tools will show you a list of the top influential people on social media within that particular niche.
Perhaps the most important thing is to focus on earning links instead of building them!
So make an effort to write great content that people want to read and share, and to build relationships with your audience as well as with influencers in your niche.
These are some of the most effective ways to get your content and website discovered by building links and increasing visibility in the search results.