“Its Christmas time and there is no need to be afraid!”
Gosh I can feel a song coming along.
Well it’s that time of year again and I thought I would offer a few marketing tips on how you can make the most use of the holiday season. This is not to say we can’t attend the odd party avec le mistletoe.
The holiday season provides many unique opportunities for all different types of businesses to market to customers in new and unique ways. Whether you own an online business, a local shop or even a B2B company, there are ways you can promote your business throughout the coming months.
Here are some marketing tips you can use this holiday season
Include vouchers with purchases
The holiday season is a great time to garner some repeat business and you can do that with a special offer in each purchase so that customers can take advantage at a later date.
People love visiting Santa Claus and so you can invite him to your store or business to attract some families who are out shopping.
Send Early Cards
If you plan on sending Christmas cards to customers or clients, you can also make those stand out by sending them out early.
Give Away Free Samples
For those businesses that sell food items or anything that customers might want to try out before buying giving away free samples can be a sound strategy to encourage more sales and get more people through the door.
Decorate Your Website
Even if you only do business online, you can still show off your holiday spirit by adding to your website snowflakes, a flying Santa, or elves!
Send Out Festive Emails
You can also cater your email marketing efforts specifically to the Xmas season by adding festive titles and touches that will appeal to those in the holiday spirit.
Create a YouTube Video
Video marketing is a great way to attract new customers throughout the year and the holidays are no different. You can even create a themed video that shows off your holiday spirit with a song or a spoof of some popular holiday stories.
Host a Twitter Chat
For B2B or online businesses, you can get more customers involved around the holidays by hosting a special Twitter“” chat on a holiday related topic.
Have a Photo Contest on Facebook
On Facebook, you can encourage your followers to get involved by asking them to share their favourite holiday photos. You can even make it into a contest to give them an incentive to participate.
Create an Instagram Hashtag
If you want to increase engagement on Instagram throughout the holidays, you can create a specific hashtag that people can use to show off how they use your products in holiday gifts, recipes, parties and more.
Update Your Logo
Your logo can offer you a really simple way of showing off your holiday spirit and by adding some holiday themed elements or even just change it to a holiday colour scheme just for the season.
If you have any Christmas ideas that may help grow your sales then please add to the list and what’s wrong with a good old fashioned giving gifts to your best clients, customers and colleagues as a great way to show your appreciation and create a great experience for all.
Hope you found these marketing tips helpful.