It’s that time of year again…as the Christmas decorations are now back in their box and the pleasures of the festive season are but a memory! However it’s a new year and a new beginning and so here are a few marketing resolutions so your small business can hit the ground running in January 1st.
Happy New Year!
Whether we like it or not social media is a huge part of our daily routine. Without thinking, we check our Facebook page, post pictures on Instagram, and send messages on Snapchat (the fastest growing) and Tweet and Retweet without a blink. With more than 1.71 billion monthly active users only on Facebook, it’s a no-brainer that every business owner should invest some time and effort in these platforms.
Be a Blogger
If you’ve been thinking about joining the blogging community now is the time. Writing a blog has many benefits like positioning your company or your brand as an influencer in your field and boosting your Search Engine Optimisation for your website.
Be Mobile Friendly
With everyone constantly on the move today, it’s important that people can view your website on the go and you have a responsive site that looks beautiful and runs effortlessly both on mobile devices and on desktops.
Be a tester!
Whether you’re creating a new website or updating your existing one, you don’t have to guess which design or content gets the best results. By simply running business tests you can know for sure what’s working and what has to go. It’s perfect for checking and changing details of your site so you can increase your conversion rates and grab more sales.
Want clients to make that call or knock on your door? Well you need to snag people right from their Google query to get them to visit and so make sure your name, phone number and address are written on your website as this will help draw a clear path from a Google search straight to your shop or offices and hey presto… more people walking through your door.
Be a brand builder
Today brand building is a crucial part of any small business. It is the foundation and the core values that guide every step in your brand development strategy. Take time to understand your story and create an overall image that conveys who you are. Ask for client feedback on their impressions of your brand as they are the ultimate judges!
Be keyword Savvy
After creating a great website, it’s time to bring in those potential clients. Double checking your keywords is a great way to ensure your site shows up as high as possible on Google results. There are plenty of online tools like Google AdWords or wordtracker that can help any business find the right key words to help you appear higher in the rankings.
Just a few simple resolutions to get your 2017 Marketing activities under way!