Most of us would like to have a website that appears high on Google searches and be masters at search engine optimisation!

Having a website that ranks well is a powerful way to bring in new customers and whilst there is no magic formula to boost your site’s ranking it is a combination of high quality content and strong links to your site that are the recipe for success.

So how do you get links to your website?

What are backlinks?

Backlinks are links that connect an external website to your site. These links are crucial because they inform search engines that your website matters. Think of it as google considering links as votes and so getting new links is like generating votes in an online perpetual popularity contest!

However, not all links are viewed as equal in the eyes of search engine robots. Google, Bing and others give far greater weight to links coming from websites that are reliable and popular and so a link from Wikipedia or BBC will do far more for your site’s credibility than a link from your best mate’s blog.

When a website links to you, they are saying that your content is interesting and relevant to their readers and search engines use links to help understand what your website is about. Google assumes that when one site links to another and there is some relationship between the content on the two pages.


Missing link

Where can you get quality links?

To start the process of getting backlinks draw up a list of potential websites that may link to you and search for websites in your sector that show up high on Google. Please try to stick within your industry….if you’re a civil engineer it won’t help your ranking to get a link from a website about dogs!  If you can get a link from a university or government website… that’s a big plus. Search engines tend to trust and respect sites that end in .gov or .org

How to get links?

Natural Links

Natural links have the strongest impact on boosting your site and a natural link is when a website unsolicited choosing to link to your website. It usually happens because you have good content that others deem worthy of sharing with their users. If your content really is useful, chances are that other sites will want to add a link so their users can read it too.

Self-Created Links 

Be involved with online forums and blogs

You can create your own links in endless forums, blog comments and online directories and if you provide comments that are truly insightful and link to content on your site that really is valuable, they can help promote your website and bring you visitors. You might try commenting on posts in LinkedIn groups and share a link to a related page on your website.

Get your name into directories

You can also self-create links by adding your website to online directories like Yelp, Yellow Pages, Google Places and more. These kind of links are particularly helpful if you’re a local business.

Create internal links within your site

Internal links connect the different pages on your site. They help customers and Google navigate your site, keep users on your site longer and therefore can potentially help boost your rankings. You can link from your blog to a relevant product page in your online store or from your about page to your FAQ page.

Find out who’s linking to your website!

Once your hard work is complete, you’ll probably want to know if your efforts paid off. A nifty tool called Majestic can show you who’s linking to you and where.

Content and links are the key to SEO for your website!