For many small business owners every penny counts.
So can a small business owner successfully do marketing of their business online with as little as £50 per month?
We will guide you how you can market your business online yourself even on a tight monthly budget
But first…measure your success by using the right free tools!
There are so many great tools that can help you to properly optimise your online marketing efforts and here are some invaluable tools you absolutely need
Now that you have the basic knowledge and the tools we can suggest how you can promote your business online on a budget.
1. Research your market
Before you spend any money on marketing your products and services online, you first need to figure out whom to target. Who is your ideal buyer? What are their needs and wants? By conducting a research you will be able to:
• Focus marketing efforts with laser-like precision
• Craft your marketing messages to attract and engage likely buyers.
You can also find out more information about your site visitors from Google Analytics and Google Search Console. But your visitors and customers aren’t the only ones you need to keep an eye on as you also need to keep a close eye on your competitors!
2. Optimise for search engines
The web has become the default starting point that leads to a buying decision and if they can’t find you online when they’re searching for your products or services, you are probably missing out.
That is why it’s important to do proper keyword research and to optimise your website so it can be easily found in search engine results pages by customers who are looking for your products online. When you invest into optimising your site and every piece of content that goes on it, you will be rewarded with a higher ranking in organic search results.
3. Are you mobile-friendly
Google’s search index is going mobile first and that means there’s more need than ever for businesses to have a mobile-friendly website.
This means that you need to ensure that your site automatically adapts to the screen size of any device so visitors can quickly and easily access your website no matter what device they are using. Creating a responsive website that is optimised for all devices is worth investing in as it’s likely to pay off in increased engagement and sales.
4. Start blogging to generate leads
A well-written blog is one of the best ways to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. No matter what industry, share your expertise and have fun with it!
It’s estimated that businesses that blog see 100% more growth in terms of leads than those that don’t blog.
While it may not be an immediate traffic sensation, over a period of time of consistently writing content that is not only interesting but also optimised for search engines, you will bring in more new visitors, more subscribers and more loyal readers that will enable your business your boom.
5. Be social
Cost: £50 per month (or less)
If you invest £50 in Facebook or Twitter ads or in sponsored posts on LinkedIn, you can reach thousands of prospects each month. Even with a small budget you can still gain hundreds of new fans and followers on your chosen social media channels as well as increased web traffic, brand awareness and generate sales.
The ideal about these social platforms is that you can create ad campaigns or promote your posts to reach a specific audience and have access to built-in tools that allow you to focus on the demographics in order to get these ads in front of your target audience.
Reach and visibility is available not only to big brands with big budgets but also those on a shoestring budgets and 5 tasks for less than £50 per month