How can you best spend one hour marketing each day ?
We all know being a small business owner is hard work and every hour is precious.
However, small business digital marketing ideally should not be left to the side as it usually is with the million other things a small business owner must do every day.
Here is your guide to your hour on marketing!
Social Media (20 Minutes)
Then, each day for ten minutes, go in and post content you have, reply to customers, and follow/like other businesses and potential customers. One tactic is to search hashtags for people who had issues with their current suppliers on Twitter and then tweet to them.
You can also schedule your content every week to spend more time scouting for potential customers or replying to customers.
Search Engine Optimisation (20 Minutes)
Search engine optimisation should be a big part of your digital marketing strategy. You want to ensure that all of your main pages are correctly optimised for the keyword phrases that you want to target.
Using tools like Google Keyword planner, SEMRush or Ahrefs to find the keyword phrases that you want to focus on and ensure each page is optimised for those keywords using the different points below:
- Meta title
- Meta description
- Header tag
- Body content
One other task that you can do is to have a blog and update it and should be writing unique content centred on your customers and any questions they might have. If your customers have questions, they are more than likely searching for the answer out there and by providing it to them you will build more trust with them.
Email Marketing (10 Minutes)
Email marketing is also important. Using a tool like Robly.com or mail chimp you can send out emails quickly and effectively and depending on your industry it is good to send emails on a regular basis to clients in small batches and so you are not bombarding them.
Pick up the Phone (9 minutes)
Call a customer and a prospect and talk to them! Share industry news and information and inform them of offers or proposals or ask for referrals to their network. Take a break from behind the screen and make that call.
Action Plan (1 minute)
Write down all the actions and follow ups that you have to do from your one hour’s daily marketing activity.
I hope this 60 minute guide will help you become a marketing wizard in your local business but marketing doesn’t have to be difficult if you are doing it often and if you are doing it right.