It’s well documented that more than half of new businesses fail within their first three years in operation?

While running a business is hugely rewarding, it is also challenging and hard work, and many small business owners need to be prepared and willing to do what it takes to ensure their business survives often volatile and highly competitive territory. Marketing is one element that is often overlooked by many small business owners, primarily due to the expense and time effective marketing strategies demand.

If you have started on a digital marketing strategy and your business is not yet reaping the rewards you might not be maximising your digital marketing. There are three key areas to consider…

A lack of content strategy

When it comes to digital marketing, content is king.

Quality content that is driven by relevant keywords that give small businesses the digital footprint and presence and adequate search engine rankings they need to remain competitive online.

Website promotion

Website Promotion

According to recent surveys many SMEs don’t have a structured content strategy in place and it’s estimated that approximately 65% of B2B marketers say they do not have a documented content strategy implemented. Without a concrete content strategy in place, which is long been established as being one of the most effective ways to market to customers companies are not capitalising on the optimum effects of digital marketing.

Lack of a responsive website

Being online whilst on the move is practically the norm now….so why do so many companies fail to optimise their website for mobile devices?

A study by Yodel found that 40% of SMEs have failed to optimise their website so it caters and fits the requirements for a mobile audience.

More and more consumers aren’t just searching for and researching products from mobile devices but they are actually buying products from the likes of smartphones and tablets. Consequently, if you don’t have a website geared towards enabling consumers to buy products and services from mobile devices with ease, are ultimately missing out on this huge chunk of the consumer market.

Unleash the power of social media

Comprehensive digital marketing should include promoting products and services through social media.

Creating a strong online presence is essential if digital marketing is to work and social media is an invaluable tool in helping SMEs craft a strong digital presence and reach out to both new and existing customers.

Social Media training

Social Media

Despite the obvious advantages of harnessing the power of social media in digital marketing campaigns, many companies are passengers in social media. As the Yodel study found, only 11% of the SMEs which participated in the study said they do leverage social media for their small business to generate customers and clients, with 20% admitting they used no social media at all.

The digital landscape is evolving at a rapid rate.

We see that the savviest of businesses, small, medium or large, keep abreast of the latest developments and utilise the newest digital trends.

For the vast majority of small companies that don’t give emphasis to the power of digital marketing, they are missing out on the many business benefits an effective digital marketing strategy. If you would like advice on how to do this please drop me a line