Many marketers are still unclear about the difference between SEO and GEO, and how they overlap. The truth is simple: search is no longer just about ranking on Google. AI tools like ChatGPT, Claude, and Google’s Gemini are now delivering direct answers. If your content does not show up in both search engines and AI […]
Client Marketing Ltd is proud to be part of the Steps into Digital voucher scheme delivered by York & North Yorkshire Growth Hub. This initiative offers local businesses the chance to access fully funded digital marketing support designed to help them grow with confidence in today’s fast-moving economy. Why this matters for local businesses For […]
For small and medium-sized businesses, creating a strong brand personality is not just a nice extra. It is one of the most effective ways to stand out in a crowded market. At Client Marketing we work with SMEs every day, helping them develop a brand identity that makes them memorable, relatable and trusted. What is […]
What’s new In Social Media ? Meta (Facebook & Instagram): AI Tools and Smarter Video In the ever-evolving world of social media, keeping up with platform changes can feel like chasing shadows. But staying informed is essential if you want your brand to stay visible, relevant and connected. Here is a round-up of the most […]
As AI tools become increasingly embedded in digital marketing, one question keeps rising to the surface: What does Google really think about AI-generated content? The answer is both reassuring and cautionary. Google is not opposed to AI content—as long as it is useful, accurate, and created with the user in mind. How to Use AI-Generated […]
Client engagement in 2025 is no longer a one-size-fits-all approach. With technology advancing at pace and customer expectations at an all-time high, businesses must adopt smarter, more personal, and responsive engagement strategies. Whether you are a startup or a growing SME, learning how to engage clients will be the key to standing out and scaling […]
In today’s fast-evolving business world, artificial intelligence (AI) is no longer the reserve of large corporations with vast budgets. Small and medium-sized enterprises (SMEs) are increasingly discovering the potential of AI to enhance marketing efforts, reach new audiences, and compete more effectively. But what exactly is AI, and how can it support your business? At […]
If you have been wondering how to use AI in your marketing but feel unsure where to start, you are not alone. Many small and medium-sized businesses are curious about artificial intelligence but assume it is only for tech experts or big brands. The good news? AI is now more accessible, affordable, and beginner-friendly than […]
In today’s competitive digital landscape, getting traffic to your website isn’t enough—you need the right traffic that converts into leads and sales. Whether you’re running an SME or a large enterprise, leveraging SEO, automation, and entrepreneurial growth hacks can skyrocket your website’s performance. In this guide, we’ll explore how to improve your SEO rankings, use […]
Modern slavery statement for financial year 2023 This statement is made pursuant to s.54 of the Modern Slavery Act 2015 and sets out the steps that CLIENT MARKETING Ltd has taken and is continuing to take to ensure that modern slavery or human trafficking is not taking place within our business or supply chain. Modern […]
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