09Apr/17

Is Instagram right for your business?

Is Instagram right for your business?

With more than 300 million active users, Instagram has grabbed the attention of number of growing brands. Instagram enables you to share photos, as well as short videos, with your followers. There are over 55 million photos shared on Instagram every day which is another great reason why your business needs to utilise this platform.

There are plenty of reasons why a business require an Instagram account. Firstly, visuals are processed 60,000 times faster in the brain then text. By using an Instagram link on your website can help you to connect with customers across multiple channels and increase cross-channel engagement. For example, when a customer is browsing on your website or Instagram page viewers can easily click through to product pages.

Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged. Instagram drives more engaged traffic than any other social channel like Facebook, Pinterest, YouTube, Reddit, and more.

Instagram

Instagram

Sometimes you may not realise it, but your audience could already be talking about your business on Instagram. To take an example, people are always keen to share pictures of their favourite food from a particular restaurant, by sharing a picture they are letting others know from where they bought their meal by tagging your location. Likewise people love sharing a variety of images from lots of different locations and by tagging your location, they let others see it. This gives customers the chance to market your business on your behalf.

Hashtags has been the most talked about feature of Instagram because it helps people discover new content on Instagram. Similar to other social platforms, when someone includes a hashtag in a post a link is created and you can view all of the photos that have been sharing by using that hashtag. It is a great way to let your business get discovered easily. You can find the right hashtags for your business by using sites like webstagram.

Hashtags

Hashtags

That is not all, by using Instagram for your business marketing you don’t have to worry about other social media platform because one of the greatest things about this platform is that whatever content you produce can easily be shared across all of your other different marketing channels. All you have to do is enable social sharing to Facebook and Twitter, so that your photos will be shared automatically whenever you post content to Instagram.

Starting an Instagram account is easy by the hardest parts of getting started is deciding what to post.

That’s why we at Marketing Tool Box can help you know exactly how to start your account which will benefit your business in numerous ways. All you have to do is contact us and we will be there to help you.

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14Mar/17

How to effectively use Google to get local customers to your door

Google has become synonymous with search.

When looking for a business in your location such as a place to grab a bite, book a hotel or get a haircut your potential customers will turn first to the search engine.

Your business goal is to make sure YOUR business is the one that shows up first!

For that to materialise you will need Local Search Engine Optimisation. (SEO)

Google Seo

Local SEO refers to specific actions you can take to make sure that your site appears in search engines when someone is looking for a business in your area. It helps search engines like Google and Bing associate your activity with your geographic location and decide where to display your website on their results page.

Local SEO is essential for anyone with a brick and mortar business, an office, or a studio and it’s one of the best ways to bring in brand new customers from your area. Marketing to local clients is the mantra!

Search engines increasingly tailor their results based on the location of the searcher. They look for keywords that show a local intent, such as “restaurants near me” or “restaurants in Leeds” and they show results accordingly, with geo-targeted content receiving priority status.

One of the best ways to help local customers find your business is to optimise your website for Google Maps and what’s known as the “Local Pack.” The Local Pack is a map where the three most relevant places show up on the top of Google results.

This is prime real estate and you want to own it! The good news is, it’s easier to rank in the Local Pack than it is to get the top spots in a regular search. To give yourself a shot at being one of those three lucky businesses, make sure you list yours in detail on Google My Business (GMB). Then, since Google likes to place top-rated services in the Local Pack, ask customers to write reviews about you on GMB.

Google My Business

Having a GMB page will also ensure that your business will show up on searches done within Google Maps.

Remarkably, only 10% of businesses have claimed their spot on GMB which is why it’s easier to rank. 

Google My Business is just one example of a search engine directory. Bing also has a business directory and it’s worthwhile to claim your spot there as well.

You also want to submit your website to as many directories as you can – as long as they are relevant to what you do. Local directories are listing sites and social communities that specialise in indexing small businesses. Yelp, Foursquare and TripAdvisor are among the most famous of these sites, but there are many more.

People looking for places to eat, shop and sleep often refer to these sites to see what the communities have to say. But perhaps more importantly, Google search holds many of these sites in high regard. When you’re listed on good local directory websites, your business will probably receive a dramatic boost in search rankings. To help you get listed, be sure to check out the Site Booster app. It may do a lot of the legwork for you! 

You will also need to ensure that you use the exact same name, address and phone number (known as NAP) everywhere you write about your business. This includes your website, your social media profiles and directories that list you. If your NAP looks a little bit different in some places, search engines may accidentally think you have two (or more) different locations. 

Marketing local is key and god luck with your local SEO and if you need further advice or guidance then please drop me a line info@clientmarketing.co.uk 

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07Mar/17

How to succeed at Digital Marketing?

It’s well documented that more than half of new businesses fail within their first three years in operation?

While running a business is hugely rewarding, it is also challenging and hard work, and many small business owners need to be prepared and willing to do what it takes to ensure their business survives often volatile and highly competitive territory. Marketing is one element that is often overlooked by many small business owners, primarily due to the expense and time effective marketing strategies demand.

If you have started on a digital marketing strategy and your business is not yet reaping the rewards you might not be maximising your digital marketing. There are three key areas to consider…

A lack of content strategy

When it comes to digital marketing, content is king.

Quality content that is driven by relevant keywords that give small businesses the digital footprint and presence and adequate search engine rankings they need to remain competitive online.

Website promotion

Website Promotion

According to recent surveys many SMEs don’t have a structured content strategy in place and it’s estimated that approximately 65% of B2B marketers say they do not have a documented content strategy implemented. Without a concrete content strategy in place, which is long been established as being one of the most effective ways to market to customers companies are not capitalising on the optimum effects of digital marketing.

Lack of a responsive website

Being online whilst on the move is practically the norm now….so why do so many companies fail to optimise their website for mobile devices?

A study by Yodel found that 40% of SMEs have failed to optimise their website so it caters and fits the requirements for a mobile audience.

More and more consumers aren’t just searching for and researching products from mobile devices but they are actually buying products from the likes of smartphones and tablets. Consequently, if you don’t have a website geared towards enabling consumers to buy products and services from mobile devices with ease, are ultimately missing out on this huge chunk of the consumer market.

Unleash the power of social media

Comprehensive digital marketing should include promoting products and services through social media.

Creating a strong online presence is essential if digital marketing is to work and social media is an invaluable tool in helping SMEs craft a strong digital presence and reach out to both new and existing customers.

Social Media training

Social Media

Despite the obvious advantages of harnessing the power of social media in digital marketing campaigns, many companies are passengers in social media. As the Yodel study found, only 11% of the SMEs which participated in the study said they do leverage social media for their small business to generate customers and clients, with 20% admitting they used no social media at all.

The digital landscape is evolving at a rapid rate.

We see that the savviest of businesses, small, medium or large, keep abreast of the latest developments and utilise the newest digital trends.

For the vast majority of small companies that don’t give emphasis to the power of digital marketing, they are missing out on the many business benefits an effective digital marketing strategy. If you would like advice on how to do this please drop me a line info@clientmarketing.co.uk

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27Feb/17

Fully Funded Training for Yorkshire businesses

Fully Funded Training

Fully Funded Training and development brings benefits to both companies and its employees.

It is well documented that training provides a series of planned learning experiences for individuals and builds their technical skills and business competencies and also helps to improve efficiency and can motivate employees to do well. This helps to make positive changes to the way in decisions. By training and developing its staff well companies are often in a position to develop a competitive advantage over their competitors.

For a small business training is a substantial cost to a business and it can be considered an investment.

Free training

Free training

To help businesses in the local area Client Marketing can provide fully funded sales & marketing & commercial training to small and medium businesses within the North Yorkshire and East Riding. These training courses are ideal for SME’s and social enterprises and sole traders and any business with 250 staff or less and with a turnover of less than £30 M is based in North Yorkshire is eligible providing they are in any of the following sectors

  • Agriculture
  • Bio Renewables
  • Food Manufacturing
  • Construction
  • Engineering
  • Voluntary and Community and Social Enterprises
  • Visitor Economy
  • Health & Social Care

This fully funded programme is providing training in the following courses from Client Marketing Ltd

If you have a specific training requirement not listed above then please get in touch and we can deliver a bespoke training course for your organisation.

Negotiation Skills Training

Training Course at Leeds Voluntary ActionF

Client Marketing Ltd with the help of this training programme are proud to help the people who have the right technical skills and business competencies with the roles they are best able to do. By acquiring technical skills and business competencies, employees can plan their career path and this gives them responsibility for achieving their career ambitions and helps to create the future leaders of the organisation.

If you would like to know more about this fully funded training programme please call on 07721 480249 or email info@clientmarketing.co.uk or via twitter @clientmarketyks

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10Feb/17

How to spend just one hour Marketing each day ?

How can you best spend one hour marketing each day ?

We all know being a small business owner is hard work and every hour is precious.

You wear a lot of hats at the same time from accounting, operation, sales, and marketing and more beside.

However, small business digital marketing ideally should not be left to the side as it usually is with the million other things a small business owner must do every day.

Here is your guide to your hour on marketing!

One hours Marketing

One hours Marketing

Social Media (20 Minutes)

Social media is one of the best ways to connect with consumers. You should have a presence on Facebook, Twitter, LinkedIn and Instagram

Then, each day for ten minutes, go in and post content you have, reply to customers, and follow/like other businesses and potential customers. One tactic is to search hashtags for people who had issues with their current suppliers on Twitter and then tweet to them.

You can also schedule your content every week to spend more time scouting for potential customers or replying to customers.

Social Media training

Social Media

Search Engine Optimisation (20 Minutes)

Search engine optimisation should be a big part of your digital marketing strategy. You want to ensure that all of your main pages are correctly optimised for the keyword phrases that you want to target.

Using tools like Google Keyword planner, SEMRush or Ahrefs to find the keyword phrases that you want to focus on and ensure each page is optimised for those keywords using the different points below:

  • Meta title
  • Meta description
  • Header tag
  • Body content
  • URL

One other task that you can do is to have a blog and update it and should be writing unique content centred on your customers and any questions they might have. If your customers have questions, they are more than likely searching for the answer out there and by providing it to them you will build more trust with them.

Content Marketing

Content Marketing

Email Marketing (10 Minutes)

Email marketing is also important. Using a tool like Robly.com or mail chimp you can send out emails quickly and effectively and  depending on your industry it is good to send emails on a regular basis to clients in small batches and so you are not bombarding them.

Pick up the Phone (9 minutes)

Call a customer and a prospect and talk to them! Share industry news and information and inform them of offers or proposals or ask for referrals to their network. Take a break from behind the screen and make that call.

Action Plan (1 minute)

Write down all the actions and follow ups that you have to do from your one hour’s daily marketing activity.

Conclusion

I hope this 60 minute guide will help you become a marketing wizard in your local business but marketing doesn’t have to be difficult if you are doing it often and if you are doing it right.

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30Jan/17

5 great ways to market your small business for less than £50 per month

For many small business owners every penny counts.

So can a small business owner successfully do marketing of their business online with as little as £50 per month?

We will guide you how you can market your business online yourself even on a tight monthly budget

But first…measure your success by using the right free tools!

Web tools

Web tools

There are so many great tools that can help you to properly optimise your online marketing efforts and here are some invaluable tools you absolutely need

Google Analytics
Google Search Console
• SEO tools for everything from keyword research and competitor analysis to checking for broken links on a page.

Now that you have the basic knowledge and the tools we can suggest how you can promote your business online on a budget.

1. Research your market

Cost: £0

Before you spend any money on marketing your products and services online, you first need to figure out whom to target. Who is your ideal buyer? What are their needs and wants? By conducting a research you will be able to:
• Focus marketing efforts with laser-like precision
• Craft your marketing messages to attract and engage likely buyers.

You can also find out more information about your site visitors from Google Analytics and Google Search Console. But your visitors and customers aren’t the only ones you need to keep an eye on as you also need to keep a close eye on your competitors!

2. Optimise for search engines

Cost: £0

The web has become the default starting point that leads to a buying decision and if they can’t find you online when they’re searching for your products or services, you are probably missing out.

Website promotion

Website Promotion

That is why it’s important to do proper keyword research and to optimise your website so it can be easily found in search engine results pages by customers who are looking for your products online. When you invest into optimising your site and every piece of content that goes on it, you will be rewarded with a higher ranking in organic search results.

3. Are you mobile-friendly

Cost: £0

Google’s search index is going mobile first and that means there’s more need than ever for businesses to have a mobile-friendly website.
This means that you need to ensure that your site automatically adapts to the screen size of any device so visitors can quickly and easily access your website no matter what device they are using. Creating a responsive website that is optimised for all devices is worth investing in as it’s likely to pay off in increased engagement and sales.

4. Start blogging to generate leads

Cost: £0

A well-written blog is one of the best ways to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. No matter what industry, share your expertise and have fun with it!
It’s estimated that businesses that blog see 100% more growth in terms of leads than those that don’t blog.
While it may not be an immediate traffic sensation, over a period of time of consistently writing content that is not only interesting but also optimised for search engines, you will bring in more new visitors, more subscribers and more loyal readers that will enable your business your boom.

Blog

Blog

5. Be social

Cost: £50 per month (or less)

If you invest £50 in Facebook or Twitter ads or in sponsored posts on LinkedIn, you can reach thousands of prospects each month. Even with a small budget you can still gain hundreds of new fans and followers on your chosen social media channels as well as increased web traffic, brand awareness and generate sales.

The ideal about these social platforms is that you can create ad campaigns or promote your posts to reach a specific audience and have access to built-in tools that allow you to focus on the demographics in order to get these ads in front of your target audience.

Reach and visibility is available not only to big brands with big budgets but also those on a shoestring budgets and 5 tasks for less than £50 per month

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16Jan/17

The Missing Link! A beginners guide to Search Engine Optimisation

Most of us would like to have a website that appears high on Google searches and be masters at search engine optimisation!

Having a website that ranks well is a powerful way to bring in new customers and whilst there is no magic formula to boost your site’s ranking it is a combination of high quality content and strong links to your site that are the recipe for success.

So how do you get links to your website?

What are backlinks?

Backlinks are links that connect an external website to your site. These links are crucial because they inform search engines that your website matters. Think of it as google considering links as votes and so getting new links is like generating votes in an online perpetual popularity contest!

However, not all links are viewed as equal in the eyes of search engine robots. Google, Bing and others give far greater weight to links coming from websites that are reliable and popular and so a link from Wikipedia or BBC will do far more for your site’s credibility than a link from your best mate’s blog.

When a website links to you, they are saying that your content is interesting and relevant to their readers and search engines use links to help understand what your website is about. Google assumes that when one site links to another and there is some relationship between the content on the two pages.

SEO

Missing link

Where can you get quality links?

To start the process of getting backlinks draw up a list of potential websites that may link to you and search for websites in your sector that show up high on Google. Please try to stick within your industry….if you’re a civil engineer it won’t help your ranking to get a link from a website about dogs!  If you can get a link from a university or government website… that’s a big plus. Search engines tend to trust and respect sites that end in .gov or .org

How to get links?

Natural Links

Natural links have the strongest impact on boosting your site and a natural link is when a website unsolicited choosing to link to your website. It usually happens because you have good content that others deem worthy of sharing with their users. If your content really is useful, chances are that other sites will want to add a link so their users can read it too.

Self-Created Links 

Be involved with online forums and blogs

You can create your own links in endless forums, blog comments and online directories and if you provide comments that are truly insightful and link to content on your site that really is valuable, they can help promote your website and bring you visitors. You might try commenting on posts in LinkedIn groups and share a link to a related page on your website.

Get your name into directories

You can also self-create links by adding your website to online directories like Yelp, Yellow Pages, Google Places and more. These kind of links are particularly helpful if you’re a local business.

Create internal links within your site

Internal links connect the different pages on your site. They help customers and Google navigate your site, keep users on your site longer and therefore can potentially help boost your rankings. You can link from your blog to a relevant product page in your online store or from your about page to your FAQ page.

Find out who’s linking to your website!

Once your hard work is complete, you’ll probably want to know if your efforts paid off. A nifty tool called Majestic can show you who’s linking to you and where.

Content and links are the key to SEO for your website!

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09Jan/17

Marketing Funding- Digital Enterprise Support Programme

Leeds City Region Enterprise Partnership have launched a new Digital Enterprise support programme, aimed at growth funding focussed SMEs in the Leeds city region which are considering growing their businesses through an investment in digital technology.

The programme will support Business throughout the Leeds City Region (covering Leeds, Harrogate, York, Craven, Calderdale, Kirklees, Selby, Wakefield, Bradford) to develop their digital capacity and thereby help them increase their overall performance and growth prospects.

One of the key aims of the programme is to help local businesses to make better use of digital technology, to improve business performance or employment. For example, the programme will help businesses with projects such as

  • enhanced digital marketing to sell more online
  • creation and development of websites
  • assistance with search engine optimisation
  • Improved online presence such as an e-commerce store
  • Acquisition of a new CRM of other productivity solution

The programme offers two strands of support for eligible firms

  • A grant scheme – “Digital Growth Vouchers” – providing funding of between £1,000 and £10,000 to fund up to 40% of a businesses total investment in a new technology project that meets the programme requirements
  • A programme of workshops, masterclasses and mentoring support to managers and business owners. Available from Spring 2017 and delivered at venues across the region, expertise will be available covering a wide range of digital and technology topics e.g. social media, cyber security, digital marketing, cloud services and web development.
Social Media training

Social Media

Digital Growth Voucher – Funding Eligibility

There are a number of eligibility criteria which must be met to qualify for funding – the most important of which are outlined below.

  • SMEs with fewer than 250 employees and €50 million turnover
  • Applicants will need to fund 60% of their investment
  • Based within the Leeds City Region
  • Available for business-to-business (B2B) organisations or activity only
  • A demonstrable and positive business impact – for example job creation, increased turnover or efficiency improvements

For more information

Client Marketing are ideally placed help you to understand and discuss a project to determine eligibility for the Digital Growth Voucher funding, and as a registered supplier can help you complete and submit your funding application.

Not only can we help to scope and deliver projects in a range of areas that could help your business to better leverage technology, but through our wide network of trusted partners can make high quality introductions in other specialist areas that could qualify for funding if appropriate.

For a free, no obligation conversation, just drop us a line and speak with one of our team about the Digital Enterprise funding and the ways in which we could help.

Call us on 0113 208 9849

Alternatively, if you would like further information, simply send an email to info@clientmarketing.co.uk

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09Jan/17

Simple Ways for a Small business to Build its Brand

Branding is the essence and lifeblood of all businesses both large and small!

Now that’s quite a statement but for many small businesses it is something that is readily overlooked but if done properly then branding can readily help you engage new and existing customers. Here are a few simple tips to help any small business with your brand building

What is branding?

Often many small business owners can fall into the trap of thinking that branding is for big corporate businesses but in reality if you have customers then you have a brand. This is because in essence your brand is what your customers, or your prospects think or feel about when they think about your business.

Brand

Brand

First Impressions….

Customers will begin to form a judgment about your brand as soon as they encounter it and more than likely sooner or later potential customers will end up on your website. This can be a make or break moment in terms of whether someone becomes a customer. If your website looks outdated, or worse is broken in some way, then your brand’s reputation will be damaged.

Make your business look the best it can and ask for feedback on your website or even use a free service like Peek to get insight to your website

Call in the Logo Police

Logos are another thing that are often overlooked as being unimportant by small businesses, but in reality they’re a key piece of your overall brand. A good logo acts as your brand’s calling card in all kinds of places. Think of companies like apple, Nike or Amazon and their logos are featured on everything from the company and it’s a way of cementing the brand in customer’s minds.

Consistency

Consistency is key when it comes to branding because if you set foot in an outlet of a major retailer hotel chain, no matter where you are in the world country you will usually have the same experience. For the small business owner it’s vital to take the time to ensure that your brand has a consistent look everywhere on your website, social media channels, brochures, invoices or your physical shop.

Non Owned Media

This is just a quick way of saying “places online that aren’t your website” and includes social media and review sites such as TrustPilot and Trip Advisor and these are these are places where customers can talk about your business and you have no control over what they say. It’s useful to monitor these kinds of places and learn what people are saying about your business.

Ask the audience!

Take some time to learn about your customers and how they expect a business like yours to interact with them and conduct a customer survey to understand their needs and wants and how you may compare to your direct competition.

Bring some passion!

Smaller companies usually have one huge advantage over larger competitors and that is that it’s much easier for smaller firms to build an emotional connection with their customers. This emotional connection is part of reason why people prefer small independent owned businesses who are often seen as part of the community.

These are some simple tips to help you build your brand in 2017 and if you have any suggestions or comments we would love to hear them @clientmarketyks

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04Jan/17

2017 New Year Marketing Resolutions

It’s that time of year again…as the Christmas decorations are now back in their box and the pleasures of the festive season are but a memory! However it’s a new year and a new beginning and so here are a few marketing resolutions so your small business can hit the ground running in January 1st.

Happy New Year!

Be Social!

Whether we like it or not social media is a huge part of our daily routine. Without thinking, we check our Facebook page, post pictures on Instagram, and send messages on Snapchat (the fastest growing) and Tweet and Retweet without a blink.   With more than 1.71 billion monthly active users only on Facebook, it’s a no-brainer that every business owner should invest some time and effort in these platforms.

Marketing Strategy

Marketing Resolutions

Be a Blogger

If you’ve been thinking about joining the blogging community now is the time. Writing a blog has many benefits like positioning your company or your brand as an influencer in your field and boosting your Search Engine Optimisation for your website.

Be Mobile Friendly

With everyone constantly on the move today, it’s important that people can view your website on the go and you have a responsive site that looks beautiful and runs effortlessly both on mobile devices and on desktops.

Be a tester!

Whether you’re creating a new website or updating your existing one, you don’t have to guess which design or content gets the best results. By simply running business tests you can know for sure what’s working and what has to go. It’s perfect for checking and changing details of your site so you can increase your conversion rates and grab more sales.

Be Local

Want clients to make that call or knock on your door? Well you need to snag people right from their Google query to get them to visit and so make sure your name, phone number and address are written on your website as this will help draw a clear path from a Google search straight to your shop or offices and hey presto… more people walking through your door.

Be a brand builder

Today brand building is a crucial part of any small business. It is the foundation and the core values that guide every step in your brand development strategy. Take time to understand your story and create an overall image that conveys who you are. Ask for client feedback on their impressions of your brand as they are the ultimate judges!

Be keyword Savvy

After creating a great website, it’s time to bring in those potential clients. Double checking your keywords is a great way to ensure your site shows up as high as possible on Google results. There are plenty of online tools like Google AdWords or wordtracker that can help any business find the right key words to help you appear higher in the rankings.

Just a few simple resolutions to get your 2017 Marketing activities under way!

 

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