We are a society hurtling through the digital marketing landscape and there’s no sign of any slowing down…
Many small businesses see that new technologies are rapidly evolving right alongside the needs of customers and in order for your business to keep growing in the digital marketplace you may need to develop a marketing strategy that keeps up with the technology.
We have provided below an assessment of some of the biggest digital marketing trends to assist you in meeting this challenge.
In today’s world of information overload people need clear, concise dissemination of information, and visuals do just that. The brain processes visual information as much as 60000 times faster than text and 90% of the information transmitted to the brain is visual.
Visuals speed up comprehension and retention and engagement.
Therefore there is considerable importance attached to visuals to help establish your brand’s identity in the digital marketplace. Effective logos, infographics, photographs, animations and website design are all laying new foundations for enhancing brand identity.
Online videos account for 50% of all mobile usage and video content is still very much on the rise. Videos have the power to connect with consumers and deliver a mass of information, feelings, thoughts and responses all within a matter of seconds.
But, in order to heighten the emotions and excitement for users, companies and their brands are now “going live.” This means that businesses are able to promote their content ahead of time and then interact in real-time with their consumers. This live element is adding a human component to brands and assisting to increase feelings of trust and honesty amongst consumers.
The desire for connection and engagement drives the current demand for visual content. But, this same desire for engagement is now leading marketers to discover a new, monumental need for interactive content that requires active participation by the user. In effect, these new forms of content such as quizzes and polls, contests, voting, calculators, assessments and animated infographics are adding a whole new layer of depth to the total user experience.
This whole theme of bringing brands to life runs is apparent as many retail brands are now finding ways to interact with their customers, live and in-store and seamlessly blending physical marketing elements of the past with modern digital elements of the present.
Beacon technology is at the forefront of this new marketing strategy. The installation of more than one million beacons is forecasted for U.S. retailers this year. Basically, beacons are physical landmarks that can send signals to mobile devices. These signals are now allowing shoppers to scan in-store products to read reviews and check to see what’s in stock. Now retailers are able to use beacons to send push-notifications to shoppers, allowing them to see what special deals are being offered on items throughout the store.
The in-store marketing trend and part of the internet of things is one of many that are now finding ways to blend the physical world with the digital world, all to enhance user interactivity and can be at the core of your business marketing strategy.
These digital marketing trends are a great starting point for a digital marketing strategy.