MARKETING ESSENTIALS

MARKETING ESSENTIALS

Target Audience

This one-day programme is for anyone who needs help with their marketing skills, is new to marketing or would just like to brush up on their skills

Objectives:

  • Explain what marketing is and how it links to the growth strategy of a business
  • Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
  • Begin to build a logical and customer centred marketing plan

Course Overview

  • What is Marketing?

This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

  • Growth Strategies

Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

  • The Marketing Mix

The Marketing Mix and the Extended Marketing mix are explained to learners.

  • Marketing for Performance (MAP)

Participants are provided with a logical approach to marketing using our MAP approach.

  • Market Research

Understand the importance of market research is explained and learners find about the four elements they need to understand to market effectively.

  • Sales, Customers and Marketing

The importance of providing solutions based on customer requirements is explained.

  • Communications

Learners are introduced to the promotional mix and the various communication media available.

Assessment: Continual checking of knowledge and understanding through question and answers and activities at the end of the topic/unit/task to ensure that the learner is meeting all of the learning objectives.