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Client Marketing - Content Marketing

Top 10 tools to use in Content Marketing

If you don’t have the budget to assemble a marketing team, you may well need some great tools to take your content marketing to the next level.

To help you reach your marketing goals here are a list of tools to get you started with your content marketing.

Content is leading the way in online marketing, with an increasing number of marketers creating more content than ever before. However, brainstorming ideas and putting together something unique for every post can be very time consuming but with the right content tools then we can save time of the content creating process.

Here are a few tools you might consider trying out:

1.      Google Trends

Try this to see what the world is searching for and how interest in concepts has changed over time. For example, if we run a search for “building”, Google Trends will reveal the interest over time as well as related searches that you can use to generate new content.

2.      BuzzSumo

This is a great tool for researching the content your audience really wants. Simply enter a keyword into BuzzSumo and you will receive a detailed report showing how well previous content on that topic performed.


This is a nice tool that helps you find unique, relevant content that you either share on your social channels or use a starting point for your own posts.

4.      Feedly

Feedly is a content aggregator that you can use to see what other people in your industry are writing about. You can choose the blogs, publications and topics you’re interested in and monitor them to get content ideas.

5.      Quora

The popular social network is a platform for question and answer discussions. Identify trends from consistently asked questions to inform your content creation efforts.

6.      Reddit

Discover what’s trending worldwide on Reddit for content inspiration on a variety of topics from across the web. Observing which headlines are more effective on Reddit can bring insights to the subject of your next article, infographic, video or other type of content.

7.      Twitter

Search trending topics on Twitter to see what is popular worldwide or in a specific region to gain insights on what content to develop. Also search hashtags that are relevant to your expertise and industry to research what subjects of our interest to your existing audience and potential audiences.

The following are a few tools that you can use to create infographics, videos and animated presentations:


Create stunning infographics and data visualisations. Explore the ones already created on the website for inspiration for your content marketing.


This is a great free tool which gives you access to a wide variety of graphs, charts and maps as well as the ability to upload pictures and videos to create cool infographics.

10.   PowToon

Create animated videos and presentations with PowToon to add a commercial quality experience to your original content.

We hope this list will help guide you through the many marketing tools to the ones that best fit your needs.

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A lunchtime session was held with Simon who presented a ‘bite sized’ overview of Marketing on a Shoestring. The session was well received by all of those who attended, and the feedback was very positive.  Comments ranging from ‘Engaging’, ‘Good Quality Content’ and ‘Very Good Introduction to Marketing’.  A session that I would recommend to others and I know Simon has received some enquiries as a direct result of this session.

Marie Banks

I took particular interest in one of Simons seminars ” Marketing on a Shoestring” and he presented this to 40 of our clients at our South Yorkshire Business Centre. The feedback was fantastic with all attendees taking away very useful hints and tips for their business. I would have no hesitation in recommending Simon Shepherd @Client Marketing to any SME looking for training on sales & marketing.

Kevin Elliot

We recently commissioned Client Marketing to undertake 2 days of Sales training with 3 members of the team and the results have been outstanding. On the afternoon of the training one of the sales team converted a warm prospect into a new client that purchased a £15K website. The feedback from the team has been excellent and the results speak for themselves and the sales team are upbeat and visibly more relaxed when reviewing new opportunities. I have no hesitation in recommending Simon and Client Marketing to any business looking to increase the success rate of their sales tea and develop a sales process that works.

Andrew Firth

Simon delivered a fabulously interactive and fun training session. The staff were over the moon and have been implementing all the things they learned. We are absolutely delighted and are keen to get some more training for our other departments.

Karen Want

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