With more than 300 million active users, Instagram has grabbed the attention of number of growing brands.
Instagram enables you to share photos, as well as short videos, with your followers. There are over 55 million photos shared on Instagram every day which is another great reason why your business needs to utilise this platform.
There are plenty of reasons why a business require an Instagram account. Firstly, visuals are processed 60,000 times faster in the brain then text. By using an Instagram link on your website can help you to connect with customers across multiple channels and increase cross-channel engagement. For example, when a customer is browsing on your website or Instagram page viewers can easily click through to product pages.
Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged. Instagram drives more engaged traffic than any other social channel like Facebook, Pinterest, YouTube, Reddit, and more.
Sometimes you may not realise it, but your audience could already be talking about your business on Instagram. To take an example, people are always keen to share pictures of their favourite food from a particular restaurant, by sharing a picture they are letting others know from where they bought their meal by tagging your location. Likewise people love sharing a variety of images from lots of different locations and by tagging your location, they let others see it. This gives customers the chance to market your business on your behalf.
Hashtags has been the most talked about feature of Instagram because it helps people discover new content on Instagram. Similar to other social platforms, when someone includes a hashtag in a post a link is created and you can view all of the photos that have been sharing by using that hashtag. It is a great way to let your business get discovered easily. You can find the right hashtags for your business by using sites like webstagram.
That is not all, by using Instagram for your business marketing you don’t have to worry about other social media platform because one of the greatest things about this platform is that whatever content you produce can easily be shared across all of your other different marketing channels. All you have to do is enable social sharing to Facebook and Twitter, so that your photos will be shared automatically whenever you post content to Instagram.
Starting an Instagram account is easy by the hardest parts of getting started is deciding what to post.
That’s why we at Marketing Tool Box can help you know exactly how to start your account which will benefit your business in numerous ways. All you have to do is contact us and we will be there to help you.