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Marketing Mistakes to Avoid!

Some of the Biggest Marketing Mistakes you can make

As a small business owner you know may all too well that the road to success can be a bit bumpy at times.

However it’s how you avoid the potholes on your journey that matter.

There are some common mistakes that can be easily made and that can be easily avoided. These can include your social media marketing campaigns to your offline activities these are some of the mistakes that we have identified you should never commit….. Under any circumstances. Think of this as your marketing road map to help you navigate a safe path!

Here are the some marketing mistakes to avoid;

Not Setting Clear Goals

One of the biggest marketing mistakes is on the planning side as most of the people make the plans but don’t write it with clearer goals, deliverables and measurables.

Not Following KYC Principle

The first rule of marketing is Know Your Customer which essentially means understanding demographics and psycho-graphics of the target audience such as your buyer’s habits, hobbies, spending habits and values.

Not Integrating Sales with Marketing

One of the top marketing mistakes is not to aligning sales, business development, and marketing. This can lead to a distorted marketing message and conversely, if sales efforts are backed by marketing and augmented via the same message being communicated on marketing channels the chances of success will increase.

Marketing Mistakes

Not Setting any Analytics

When you are spending money and resources on marketing, you need to track the results of everything you do. If you are not getting any specific type of traction and results, you need to revise your marketing strategy. Many marketers do not set up analytics and KPIs to assess the performance of campaign and so the philosophy is one of spend and hope.

Not doing personal Marketing

Personalisation is an important factor in modern marketing. “Customer-centric” content and marketing messages that are enticing and tailored to their needs, likes/dislikes, and demographics. Please avoid the campaign that is sent “one message fits all” as that does not go well with the audience.

Not Putting Mobile First

Mobile is becoming the most dominant digital platform that most people use today as over 70% of adults own a smartphone and they consume over 60% of digital content on mobile. If your digital marketing strategy is missing mobile you are behind the game.

Not Supplementing Online with Traditional

If we look at a holistic picture many marketers make a solo journey with digital channels, which may work in some industries but may not work in others. Don’t forget the traditional platforms and communication channels that your clients or prospects are influenced by. Why not find out by asking them what they read or watch?

Not following the competition

If you don’t track what your competitors are doing  you miss a huge opportunity to find out what is working and what is not and so be a smart marketer this year and commit to study your competition and learn from their success or failures. Use Google alerts or mention or Hootsuite to see what they are up to as in all likelihood they will be watching you!

Marketing Mistakes

There are some of the ideas to help you navigate on a successful marketing path and avoid those big marketing mistakes that we have all made at one time or another!

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A lunchtime session was held with Simon who presented a ‘bite sized’ overview of Marketing on a Shoestring. The session was well received by all of those who attended, and the feedback was very positive.  Comments ranging from ‘Engaging’, ‘Good Quality Content’ and ‘Very Good Introduction to Marketing’.  A session that I would recommend to others and I know Simon has received some enquiries as a direct result of this session.

Marie Banks

I took particular interest in one of Simons seminars ” Marketing on a Shoestring” and he presented this to 40 of our clients at our South Yorkshire Business Centre. The feedback was fantastic with all attendees taking away very useful hints and tips for their business. I would have no hesitation in recommending Simon Shepherd @Client Marketing to any SME looking for training on sales & marketing.

Kevin Elliot

We recently commissioned Client Marketing to undertake 2 days of Sales training with 3 members of the team and the results have been outstanding. On the afternoon of the training one of the sales team converted a warm prospect into a new client that purchased a £15K website. The feedback from the team has been excellent and the results speak for themselves and the sales team are upbeat and visibly more relaxed when reviewing new opportunities. I have no hesitation in recommending Simon and Client Marketing to any business looking to increase the success rate of their sales tea and develop a sales process that works.

Andrew Firth

Simon delivered a fabulously interactive and fun training session. The staff were over the moon and have been implementing all the things they learned. We are absolutely delighted and are keen to get some more training for our other departments.

Karen Want

Get in touch

Client Marketing

Client Marketing Ltd
Croft Way
Sherburn In Elmet
North Yorkshire

0113 208 9849