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LinkedIn Learning Background

LinkedIn is the most powerful professional networking platform and rightly deserves its place as the number one B2B social network. There are now more than 450M business people worldwide and in excess of 21M in the UK who consider LinkedIn learning essential as the pre-eminent business networking platform online.

After you learn the basics of creating the starting elements, you will be taught how to profit from the many tools and opportunities that LinkedIn offers. Whether you want to use LinkedIn learning for SEO, marketing your business, lead generation, PR, shortening sales cycles or recruitment, this workshop will show examples of how all these elements can and will benefit you!

Is this LinkedIn learning course for you?

Using live demos and practical demonstrations this LinkedIn Learning masterclass is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and develop new business on it.

Course Content- LinkedIn Learning

  • The history and evolution of LinkedIn
  • Key Concepts and LinkedIn tools to get the most out of it
  • Creating a LinkedIn profile which will market, attract and sell for you
  • Creating and promoting a LinkedIn company page
  • Being found in LinkedIn search results
  • Targeting prospects using the Advanced Search and other tools
  • How to best connect with people (and how not to)
  • LinkedIn tools to market your products / services & your business
  • Using Groups effectively as an interaction and targeting tool
  • Developing and Using your Company Showcase Pages to the best effect
  • Integrating , Best practice and an action plan
LinkedIn Learning
LinkedIn Learning


We guarantee that this LinkedIn learning will cover the essential elements of creating and using both a LinkedIn profile and a professional business page to grow a valuable business network.

We will use live demos, practical examples and give all the delegates the LinkedIn tools to take away to make the most of LinkedIn for business.


A lunchtime session was held with Simon who presented a ‘bite sized’ overview of Marketing on a Shoestring. The session was well received by all of those who attended, and the feedback was very positive.  Comments ranging from ‘Engaging’, ‘Good Quality Content’ and ‘Very Good Introduction to Marketing’.  A session that I would recommend to others and I know Simon has received some enquiries as a direct result of this session.

Marie Banks

I took particular interest in one of Simons seminars ” Marketing on a Shoestring” and he presented this to 40 of our clients at our South Yorkshire Business Centre. The feedback was fantastic with all attendees taking away very useful hints and tips for their business. I would have no hesitation in recommending Simon Shepherd @Client Marketing to any SME looking for training on sales & marketing.

Kevin Elliot

We recently commissioned Client Marketing to undertake 2 days of Sales training with 3 members of the team and the results have been outstanding. On the afternoon of the training one of the sales team converted a warm prospect into a new client that purchased a £15K website. The feedback from the team has been excellent and the results speak for themselves and the sales team are upbeat and visibly more relaxed when reviewing new opportunities. I have no hesitation in recommending Simon and Client Marketing to any business looking to increase the success rate of their sales tea and develop a sales process that works.

Andrew Firth

Simon delivered a fabulously interactive and fun training session. The staff were over the moon and have been implementing all the things they learned. We are absolutely delighted and are keen to get some more training for our other departments.

Karen Want

Get in touch

Client Marketing

Client Marketing Ltd
Croft Way
Sherburn In Elmet
North Yorkshire

0113 208 9849