Marketing Training Course
This one-day Marketing Training Course is for anyone who needs help with their marketing skills, is new to marketing or would just like to brush up on their skills
Objectives:
- Explain what marketing is and how it links to the growth strategy of a business
- Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
- Begin to build a logical and customer centred marketing plan
Marketing Training Course Overview
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What is Marketing?
This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
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Growth Strategies
Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
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The Marketing Mix
The Marketing Mix and the Extended Marketing mix are explained to learners.
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Marketing for Performance (MAP)
Participants are provided with a logical approach to marketing using our MAP approach.
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Market Research
Understand the importance of market research is explained and learners find about the four elements they need to understand to market effectively.
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Sales, Customers and Marketing
The importance of providing solutions based on customer requirements is explained.
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Communications
Learners are introduced to the promotional mix and the various communication media available such as social media.
Assessment: Continual checking of knowledge and understanding through question and answers and activities at the end of the topic/unit/task to ensure that the learner is meeting all of the learning objectives.
Our promise
We hope you will profit from our experience in marketing training as we will:
- Help provide a structured approach to marketing
- Help you implement new marketing skills that will add value
- Help with client acquisition
Most importantly make this a fun and interactive marketing training course and to give the tools to prospect for new customers and to develop engagement with existing clients.