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Social Media

Course Objective:

Our Social Media training course gives your business the ideal introduction to the marketing potential of the most popular platforms. However, this is a training course that delivers knowledge that can be put to immediate use by social media novices and regular users alike.

Course Description:

The course is designed to review all aspects of your social media and approach and to create a framework for new business development and to develop further the appropriate skills, tools and techniques for using the various platforms and major sites can work together to help your market your business online and you’ll be shown real and practical ways of doing so including presentation, discussion, exercises, class workshops and demonstrations.

Facebook, LinkedIn, Twitter, YouTube, Google Plus and Blogs, and many more areas are covered and we piece together the puzzle for you. You’ll learn the strengths and weaknesses of each, be shown expert tips and tricks on how to find, target and convert your audience and the training is delivered in a fun way that caters for all levels of social media expertise.


This is a hands on and practical course and so we would ask delegates to bring with them a mobile device or laptop or tablet.

Course Outline

Research and Preparation

  • Your Marketing plan
  • Social Media plan and strategic aim
  • Introduction to the channels
  • Corporate Social Media policy

Main Course profile

  • The major channels – Facebook, Twitter, YouTube, LinkedIn and many more
  • The ground rules; the major do’s and don’ts about social media in business
  • Your Social Media personality and how to develop it.
  • Site by site training – a demonstration of all the major channels
  • How do to – the specifics on all major channels
  • Finding your audience on all channels
  • Targeting your audience on different sites
  • Tips, tricks and expert insights
  • Building your brand on different platforms
  • Creating new customers and keeping them
  • Essential third party tools and applications
  • Legalities and etiquette in social media
  • Your sector and niche channels


  • Q&A session
  • Action planning

Our promise

We hope you will profit from our experience as we will:

  • Help provide a structured approach to Social Media
  • Help you implement new ideas that will add value
  • Learn how to practice with your fellow delegates


A lunchtime session was held with Simon who presented a ‘bite sized’ overview of Marketing on a Shoestring. The session was well received by all of those who attended, and the feedback was very positive.  Comments ranging from ‘Engaging’, ‘Good Quality Content’ and ‘Very Good Introduction to Marketing’.  A session that I would recommend to others and I know Simon has received some enquiries as a direct result of this session.

Marie Banks

I took particular interest in one of Simons seminars ” Marketing on a Shoestring” and he presented this to 40 of our clients at our South Yorkshire Business Centre. The feedback was fantastic with all attendees taking away very useful hints and tips for their business. I would have no hesitation in recommending Simon Shepherd @Client Marketing to any SME looking for training on sales & marketing.

Kevin Elliot

We recently commissioned Client Marketing to undertake 2 days of Sales training with 3 members of the team and the results have been outstanding. On the afternoon of the training one of the sales team converted a warm prospect into a new client that purchased a £15K website. The feedback from the team has been excellent and the results speak for themselves and the sales team are upbeat and visibly more relaxed when reviewing new opportunities. I have no hesitation in recommending Simon and Client Marketing to any business looking to increase the success rate of their sales tea and develop a sales process that works.

Andrew Firth

Simon delivered a fabulously interactive and fun training session. The staff were over the moon and have been implementing all the things they learned. We are absolutely delighted and are keen to get some more training for our other departments.

Karen Want

Get in touch

Client Marketing

Client Marketing Ltd
Croft Way
Sherburn In Elmet
North Yorkshire

0113 208 9849