Course Objective:

Our 1 day Telephone Sales Training course is packed full of fresh concepts & strategies to maximise your sales success when selling over the telephone.

It covers telephone sales skills which will help your organisation secure fresh business & increase your customer base.

Who should attend this course?

Internal sales, customer services and sales personnel or any individual in the business you needs the skills to prospect, sell, and manage accounts by phone and we aim for them to leave the class feeling upbeat, motivated, and ready to increase sales!


The key benefits of the course will be to:

  • Boost Your Telephone sales Performance.
  • Gain A New Motivation to Succeed In Telephone sales.
  • Maximise Your Telephone sales leads.
  • Learn Proven Telephone sales techniques

Telephone Sales Training – Course Contents

Becoming a Service-Oriented Salesperson

  • Bringing value to customers
  • Incorporating principles and values into the sales process
  • Developing the character and attitude for sales success


Planning the Call

  • Matching features and benefits and value to customer needs
  • Defining and developing a call objective


Opening the Call

  • Opening the outbound call
  • Opening the inbound call
  • Dealing with resistance during opening

Finding and Qualifying the Decision Maker

  • Dealing with gatekeepers
  • Qualifying customers
  • Using voicemail to your advantage


Understanding Customer Needs

  • Using a questioning strategy
  • Learning to actively listen
  • Confirming your understanding

Presenting Your Product and Closing the Call

  • Connecting your product to customer needs
  • Securing commitment to your call objective
  • Closing the successful call

What to Do When They Say No

  • Overcoming objections
  • Closing the call when there’s no commitment

Our promise

We hope you will profit from our experience as we will:

  • Help provide a structured approach to your telephone sales
  • Help you implement new ideas that will add value
  • Learn how to practice with your fellow delegates

Most importantly make this a fun and interactive training programme and to give the tools and confidence to make those customer calls and prospect by telephone.

All attendees receive an attendance certificate, a digital copy of course material and post course support online

If you would you like to book a telephone sales course or learn more about this course please contact Client Marketing on 0113 208 9849 or